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Google tests the display of URLs over the snippet header in mobile search results

08 April 2016

Google is testing new design for search snippets in mobile search results. This information was reported by TheSemPost.
The URL in the format of "bread crumbs" is located above the snippet header in the test version. It has got the following design:
The current interface version has the URL under the heading.
The first to notice the new Google’s test was the director of CatalystSEM (USA), strategy and innovation agency, Paul Shapiro.
This test is notable for the fact that Google takes the navigation chain to the first position in the snippet. This means that SEO specialists should pay special attention to their "bread crumbs". Especially if they don’t use structured data markup.
Google supports the BreadcrumbList markup. If there is no markup on the page, the search engine extracts this data from the HTML code.
It should be reminded that Google replaced the URLs of the pages with a navigation chain in the results of mobile search results in 2015. In August 2016 the search engine began to support the JSON-LD format "bread crumbs”.

Google Optimize service became available to all users

08 April 2016

Google announced that the Optimize tool for A/B testing and personalization launched its beta version. At the moment it is available in 180 countries.
Google introduced Optimize, a free version Optimize 360 version in September 2016. The paid version is available within the framework of the Google Analytics 360 Suite platform; a set of tools for integrated data management and marketing analytics.
The Google Optimize service was tested by more than 250,000 users.
The new service is designed for small and medium-sized businesses. It is linked to Google Analytics, whose data is used in the tests.
Tests can be aimed to specific segments of users and customize rules for URLs to specify which pages to test.
The visual editor allows users to drag and drop various elements, as well as edit HTML, add JavaScript or CSS rules.

Google updates the tool for checking websites security

08 April 2016

Google has updated the Safe Browsing: Site Status tool. It has now got a clearer interface, a more understandable language and more accurate results. This is reported in the Google Security blog.
The company transferred statistics on autonomous systems to the "Malware Information" report.
The updated tool has got the following design:
The Site Status tool allows webmasters and users to check the security of Web resources without visiting them. In this case, if the website contains a large content, it is recommended to check separate directories or pages.

The Sistrix company reveals the websites affected by Google Fred

08 April 2016

The SEO tools developer company called Sistrix found out which websites were affected by the Google Fred update, launched on March, 7-8.
Sistrix analyzed data for 300 domains in Google Germany, the United Kingdom, Spain and the US; all of them became invisible in search results after March 13, 2017.
The results of the analysis showed that under the filter were the low quality, obsolete websites with a lot of advertising (especially banner ads), with uninformative or copied content that does not have value for users, and SEO texts, and with up to 300 words long and crowded keywords.
Sistrix also shared examples of the websites affected by the update, and how low they went down in search results. Many of these resources lost from 50% to 90% of their visibility in Google.
The screenshot below shows the distribution of the positions of freewarefiles.com before launching Google Fred:
Resource positions after the update:
The visibility report from Sistrix shows a 75% drop in freewarefiles.com on Google.com:
It should be recalled that Google confirmed the launch of a new update to the search algorithm earlier this week. The foreign webmasters called it "Fred".
Google kept the information on the update fully confidential, confining itself to the fact that under it were violators of recommendations for webmasters. What exactly was involved, the company decided to keep a secret.

Google launched Rich Cards worldwide

08 April 2016

Google launched Rich Cards worldwide. This information was reported by Search Engine Roundtable.
Google introduced a new format for Rich Cards search results in May 2016. The company also added an appropriate report in Search Console.
This format is displayed as a carousel of cards with high quality images in the search results. Like extended snippets, Rich Cards use the Schema.org semantic markup.
Originally the extended cards were launched in US search results and then they appeared in other English-speaking countries. Now they are available for everyone.
"We launched Rich Cards in the US in 2016, offering the website owners a new way to present previews of their content in search results. Starting from March 28, extended cards can create websites around the world, "- comments Google blog.
It should be reminded that extended cards were only available for culinary recipes and movie sites once released. In November 2016, Google updated the documentation for the markup of structured data, adding support for two new types of Rich Cards: online courses and local restaurants.

AdWords improves dynamic search ads

08 April 2016

Google AdWords announced the release of two innovations for dynamic search ads: page feeds and deployed text ads support.
Page Feeds
The advertisers can specify which URLs to use for ads by using the page feeds. They consist of two columns: "Page URL" and "Merchant Mark".
Advantages of feeds:
• Control. The advertisers will only be able to set up ads based on the specified URLs.
• Timeliness. One can make sure that only new products are advertised in ads with the help of the feeds.
• Objectiveness. Feeds allow you to conduct separate campaigns for different lines of business.
More information about this change is available in the AdWords Help Center.
Deployed text ads support
Google is going to add enhanced text ads to the dynamic search campaign in the upcoming month. This is designed to bring them into line with the search and display advertising campaigns, which moved to a new format earlier this year.

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